Customer journey workshop

Identify and prioritise the areas that will have the biggest impact on your customer experience. This process reveals key challenges, uncovers opportunities and aligns teams around a clear strategy for improvement.

We use customer journey mapping to help you see the full picture of how customers interact with your business today. By identifying critical pain points and framing opportunities through ‘How might we’ statements, we surface actionable improvements. A structured prioritisation process ensures focus on the changes that will drive the most value.

Core Actitives

Interviews: Gather high-level insights from stakeholders and SMEs.
Collaborative workshop: Map key customer interactions, pain points and opportunities.
Prioritisation: Recommendations based on impact and effort.

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Who it’s for?

For teams seeking a clearer view of their customer journey, key pain points and where to focus first - whether improving CX or embarking on business and operational transformation.

Why do it?

See beyond isolated touchpoints to gain a holistic view of your customer journey.
Identify the most critical challenges, uncovering key pain points and opportunities.
Understand where to start, prioritising areas that will have the biggest impact.

Bring teams together with alignment, creating a shared understanding of the journey.

What do you get?

Customer journey map – an initial view of your current experience.
Pain points & severity – key challenges for customers and the business.
How might we ideas – early hypotheses for solving problems.
Prioritisation matrix – a structured view of what to tackle first.

Customer journey workshop

Who it’s for?

Why do it?

What do you get?

Let’s talk.

Enquire about this package

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