Wondr Medical wants to build the world’s largest community of global healthcare professionals. Our biggest design challenge was to shift the paradigm from a video catalogue website to an automated, highly personalised networking and knowledge sharing platform.
Extending the new brand we created a delightful user experience. Our modular design system has enabled the business to quickly and easily scale their offering. We designed a medical community platform where users could easily grow their network and engage with the world's leading medical content, thought leaders, events and brands.
“The best part about working with Pattrn is getting access to the leadership throughout the project. Their collaborative, hands-on, no ego attitude made them feel like partners in our business. They quickly understood our ambitions and our user needs. Their valuable strategic support enabled them to set the vision for our platform and deliver a class leading user experience in a short amount of time.”
We started by defining a clear set of business goals and how they align to the user's needs. We mapped out the user journeys and outlined the ‘minimum loveable experience’. We broke up the experience into epics and delivered the designs in sprints.
The platform needed to work seamlessly for any device, but it needed to work exceptionally well for mobile as it accounted for 70% of users. The focus on mobile made it much easier to scale up to larger breakpoints. In order to make the platform easy to use we adopted the most commonly used interaction patterns for each device breakpoint.
The fast moving pace of the project meant that you had to get onboard, fast. It was important from day one that we understood each other and communicated effectively. We relied heavily on the businesses expertise and understanding of the users. We were open with the work we were doing and shared and reviewed often.
We set up digital tools to help us all align quickly on the product vision. We adopted smart, collaborative tools like Miro and Trello to keep everyone aligned. We worked lean by documenting only when necessary.
A primary goal was the retention of users. We designed a feed so that users could have the relevant conversations, news and education in one place.
Wondr wanted to keep the users on the platform for longer. We designed smart continuation points when the user would reach the end of a journey so that they could continually discover content.
Wondr were wanted a personalised experience for their users and platform they could easily scale. We designed a side navigation to cater for additional areas on the site and to save users personal preferences.
A key component to growing the network was for users to be able to build their profiles and grow their influence amongst their peers. We made it easy for users to input their information and to connect with their peers.
The heart and soul of the networking platform was the user generated and publisher generated content. We designed a versatile system that could adapt to a wide variety of content types posted by users.
It was important for Wondr to be able to pick up the work that we started when we finished the project. We designed an intuitive UI library and guidelines so that the business could continue to grow and adapt their offering.