Rutherford had a deep understanding of the opportunities for their fast-growing healthcare education business. They needed a structured product development strategy, design language and UX craft in order to realise their ambition. Our challenge was to outline, prioritise and deliver a roadmap for their vision to focus their talented but distributed development team.
We delivered a new UI design system that enabled continual improvements to the platform to improve the user experience and make it easier to build new features and functionality. We focussed the team on a clear programme for delivering value for both the customer and the business. We pivoted to the challenges of Covid 19 by bringing the medical community together with an online events platform.
“The best part about working with Pattrn is getting access to the leadership throughout the project. Their collaborative, hands-on, no ego attitude made them feel like partners in our business. They quickly understood our ambitions and our user needs. Their valuable strategic support enabled them to set the vision for our platform and deliver a class leading user experience in a short amount of time.”
In order to align to user expectations and build on established UX patterns we audited platforms in and out of the healthcare sector. This gave us a clear benchmark in how we could immediately improve the user experience.
We introduced a goals framework, an agile methodology and scrum sprint ceremonies. Using research and data analytics we identified opportunities and started designing and developing the features with the most reach, impact and with relatively low effort.
We wanted to make incremental improvements in order to evolve the platform, learn quickly from user behaviour and impact our KPIs. We prioritised a roadmap with the senior stakeholders and the development team and established an agile approach to update the platform each sprint with new enhancements.
In order to unify the user experience we set up a basic UI library for development. The modular approach enabled the design and development teams to update components quickly and save time.
In order to increase the number of sign ups we improved the sign up flow and introduced a feature to enable users to sign up quickly from any point in the experience. We enticed the user to personalise their experience by choosing topics they were interested in.
The business needed a way to curate their videos in order to serve users with the most relevant content. Video rails enabled the user to scan content quickly and for the business to curate and showcase the depth and breadth of content they had.
We designed a platform for brands and publishers to host digital events on the platform. Each event catered for the before, during and after stages of an event. They were able to create awareness and suspense before the event, cater for live interaction during an event and curate the content after the event.
By improving the conversion flow, the business will grow their user base and get better returns on their marketing investments.
By creating a better browsing experience we were able to encourage more exploration of content.
Introducing a more personalised experience, users find more relevant content and build a better affinity for the brand.