For over 40 years Ian Snow has been an ethical and sustainable homewares brand. Daisy Snow, the director of Ian Snow has recently taken over the business. Our challenge was to help build a new, clearer identity that reflects this shift – balancing the brand’s heritage with the vision of its new, young leaders.
The end result was a bold, colourful brand that aligned both visually and in tone for where the business wanted to be. Collaborating with writing agency Reed Words, we delivered a fresh new visual and verbal identity. We created a brand toolkit which the business could pick up and apply themselves along with guidelines to share the knowledge within their team and with external suppliers.
“We’re excited to drive the brand forward with such a strong verbal and visual identity. It’s the perfect platform for our next stage of growth.”
This deep understanding of the business enabled us to craft a brand that aligned with their ambition for the business and the new target audiences they wanted to reach.
Understanding the landscape inside and outside of the industry gave us an insight as to where we can best position the brand. We unpacked the attributes of the landscape and competitors' brands both verbal and visual that resonated with them. We unpacked the verbal and visual attributes of the competitor brands in order to find the right positioning for Ian Snow.
We worked closely with the founders to explore brand values and attributes. The short feedback loop meant that we could move quickly without any surprises and make the most of our time.
Working together with the writing agency Reed Words we teased out and refined the brand story to create a bolder positioning – from a new tagline to a clearer tone of voice.
We defined an entirely new graphic language with guidelines on how to use them. We empowered the business to extend the brand by giving them the tools to continue to explore and execute the brand on their own terms.
We redesigned the logo to be more legible and feel more modern by aligning more closely to the new typeface without losing its unique character.
We created a set of brand patterns made of colourful brush strokes. This system made it easy for the team to create bold statements.
We created a set of illustrations that captured the handcrafted feeling of much of their product line and their warm, human and ethical brand.
We set a new direction for their product photography that celebrated the remarkable product range. The flat colour background and minimal decorations helped to bring context and character to the shots whilst not distracting from the product.
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